Rice Lake Tourist Association (RLTA)


Rice Lake Tourist Association (RLTA) proudly stated that their Partnership Allocation venture was “one of the most rewarding and successful undertakings [they have] embarked upon for some time.” Through the partnership, RLTA was able to create a new brochure promoting their partners and create promotional fish magnets to direct traffic to their website. These items were distributed at five industry trade shows that were attended by RLTA members in Niagara Falls New York, Grand Rapids Michigan, Quinte-Belleville, London, and Toronto. Several resorts have reported an increase in bookings of 20-25%, most notably from US travellers. This external marketing partnership included partners across both Northumberland County and Peterborough County, with a priority focus of fishing and angling.