April 27 2020 update from TIAC

Fueling the Tourism Industry’s Fight for Survival

It is TIAC’s vision to lead the Canadian tourism industry to be the most competitive in the world. COVID-19 hasn’t changed our vision, rather it has reinforced the importance and the need for industry leadership and solidarity.

As the national industry voice, TIAC is leading the charge in this fight for survival. We are focused on advocating for the needs of the entire industry to ensure when we get through this, and we will get through this, the Canadian Tourism Industry is in the best competitive position ever.

TIAC Members are fueling the efforts for the benefit of all.

Thank you TIAC Members for your continued support throughout these unprecedented times.

Dear Tourism Stakeholders,

The TIAC Team continues to monitor and provide daily updates on the ongoing COVID-19 crisis, including the steps government is taking to address the situation. We are working hard to make sure the industry’s voice is heard by government, and that you have the information you need to keep your business going in these uncertain times.

Please find the latest updates on official announcements and a recap of TIAC’s advocacy work on behalf of Canada’s Tourism Sector:

April 27, 2020

TIAC’s Work

• Today, the Honourable Diane Lebouthillier, Minister of National Revenue, launched the application process for the CEWS.
• As of today, employers can apply for the CEWS through the My Business Account or through the CRA’s online application portal, and their representatives can apply through Represent a Client.
• Tomorrow, TIAC’s President & CEO will once again participate in a Destination Canada COVID-19 public webinar.
• Details on the webinar can be found here.
• The OECD secretary general addressed an international roundtable of Tourism Ministers late last week, outlining the unprecedented crisis facing the global tourism economy.
• You can access the full speech, which outlines some interesting statistics, here.
• Abacus Data released an interesting look at what new polling data suggests about tourism recovery, specifically in the domestic market

In case you missed it …

• The latest State of Tourism in Canada during COVID-19 Dashboard report prepared by TIAC partners Twenty31 is now available to the industry.
• This project is made possible through Canadian Experience Fund contributions.

Government Announcements

• Today, the Prime Minister announced that the Canada Emergency Wage Subsidy (CEWS) application portal is open.
• Employers can now submit a claim through the Canada Revenue Agency (CRA). To access the 75%, employers need to go online through canada.ca.
• The CRA has partnered with financial institutions and Canadians are encouraged to sign up for direct deposit to get the money sooner.
• The Canada Emergency Response Benefit (CERB) eligibility rules have been broadened to include self-employed workers including those who pay themselves through dividends.
• More details will come on student and seasonal worker programs.
• Canadians can only claim the CERB or the CEWS – one or the other, not both.
• The first virtual session of Parliament will take place tomorrow, and be held in person on Wednesday. The government is moving forward and giving the provinces and territories the funding that they need to top up the wages of essential workers.
• Provinces and territories are also collaborating on shared guidelines for re-opening the economy once the time comes. All provinces and territories will move at different paces, but we need clear coordination from coast to coast to coast. No matter where you live, Canadians need to continue listening to the advice of Public Health Officials. Through our COVID-19 Committee of Leaders, we are also putting strong recommendations forward for a coordinated approach across the country for recovery guidelines.

TIAC Members: Making a difference

Thank you to the many TIAC Members who are helping during this difficult time. From those offering support like temporary housing for essential service providers, to others who brought home stranded Canadians from around the world. You are making a difference.

Today we want to recognize Sun Peaks Community Helps (SPCH) – a group of volunteers including local café owners, residents and the local Mayor, who are fundraising to create a Community Food Cupboard – with over $42,000 raised so far, and a secured donation of retail space. SPCH is working closely with local food suppliers to bring food staples up to Sun Peaks on a regular basis and stocking the Community Food Cupboard with bakery, dairy, staples (pasta, soup) and some fresh fruit and veggies. A website has been created for community members in need, providing links to resources and support on every level from housing to mental wellbeing.

Thank you to Tourism Sun Peaks for sharing this story.

Do you have a story to share about how tourism businesses are supporting communities during these challenging times? We want to hear from you whether you’re a TIAC member or not. We need to celebrate our industry and recognize your generosity during these trying times. Please share your stories with us at communications@tiac-aitc.ca.

Tools & Resources to Help Businesses Navigate
Many Canadian business owners and entrepreneurs are anxious about how to get the help they need in the face of COVID-19. Here are a few good places to start:


We’re Here to Help
TIAC has compiled a list of relevant and official information sources, mental health resources, as well as government updates and useful links which can be found here:


Email Updates Archived
New information is being shared at a rapid pace and we know it can be overwhelming. If you think you may have missed something, head over here to see all our communications that we’ve released so far:


TIAC will continue to represent your interests with government officials and decision-makers throughout this crisis. Please stay safe and let us know what more we can do to help.


Charlotte Bell
President & CEO
Tourism Industry Association of Canada
t: 613-238-6378