‘Where Am I?’ Ontario Tourism Campaign Earns Awards Recognition (OTMPC)
The Ontario Tourism Marketing Partnership Corporation (OTMPC) is celebrating another award win for the ‘Where Am I?’ Ontario tourism brand marketing campaign. OTMPC was recognized this week at Strategy Magazine’s Marketing Awards with Silver for the Integrated Campaign and Bronze for the Television Single, Public Service Categories.
The campaign has already garnered recognition with previous wins including the Canadian Tourism Awards 2016 Marketing Campaign of the Year, the 2017 AICE Awards for Best Montage and Best of Toronto, and the 2017 Applied Arts Award for TV Craft – Cinematography – Single.
The ‘Where Am I?’ innovative tourism marketing campaign was launched in June 2016 and during its first year generated significant success with 11.9 million video views, 29 million social impressions and 48 thousand social comments and reactions. The campaign continues to build on its positive results and is currently in-market generating awareness for the summer tourism season.
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Is there any dessert out there more Canadian than the humble buttertart? If it could apologize for nabbing the title, it would. Well, big news; the butter tart just got even nicer.IT REALLY DOESN’T GET
ANY MORE CANADIAN
THAN THIS
Tourism Week 2017 – Harnessing Canada’s Competitive Edge (TIAC)
During Tourism Week, a time to celebrate Tourism’s relevance as an economic driver and job creator, TIAC calls on government to support this $91.6 billion industry by implementing initiatives that trigger industry growth and can propel Canada towards global top ten ranking in international arrivals.
As 2017 unfolds, Canada’s Travel and Tourism sector benefits from unprecedented growth, increased visibility and opportunities as Canada’s brand is at an all-time high being named top place to visit in the world by Lonely Planet, the New York Times, and Condé Nast Traveler. Canada also saw near record-breaking visitor numbers from traditional and emerging markets in 2016. Read more.
Tourism Industry Association of Canada and Aboriginal Tourism Association of
Canada Announce Strategic Partnership Agreement (TIAC & Aboriginal Tourism Association of Canada)
Among other things, through this agreement ATAC will be recognized as a TIAC Industry Patron increasing exposure of the important work being done to promote aboriginal tourism in Canada. TIAC will also promote and publish information and research conducted by ATAC about aboriginal tourism in Canada through its e-Newsletter and website. This agreement also provides a special introductory membership fee to members of ATAC who have never been members of TIAC. Read more.
May 31, 2017 Dear Member of the Trails Community, As you are aware, this week marks the first Ontario Trails Week under the recently passed Ontario Trails Act, 2016. With your help, we were able to pass this important legislation to improve and sustain Ontario’s urban, suburban, rural and remote land and water trails. We … Read more
Read the full OCTA Newsletter here.
9 WAYS TO CELEBRATE ONTARIO CIDER WEEK
Starting May 26, The Ontario Craft Cider Association will be taking over Ontario pubs, bars and restaurants with +100 ciders from 25 of Ontario’s finest producers for you to try.
View the full newsletter here. Strategic Framework for Tourism in Ontario Trent-Severn Trail Towns Community Incentive Award Apply now for Partnership Allocation Funding Apply to have 50% of the cost covered for Attractions Ontario 2014 Stats from the Ministry of Tourism, Culture & Sport Congratulations to our new Regional Tourism Ambassadors! New! Launching our eLearning … Read more
| For Immediate Release Tuesday 16 May, 2017 |
CANADIANA COLLECTION OF BUTTER TARTS LAUNCHED BY CANOE
PETERBOROUGH, ON – The quintessentially Canadian butter tart just got even more Canadian. This morning, members of the media got an exclusive taste-test of some of the new flavours in the Canadiana Collection. The Trudeau, Rick Mercer, the Nanaimo Bar, Stompin’ Tom, True North, Cavan Blazer, Canada 150, the Lumberjack, the Goose, Maple Ice Wine, S’more and the Maple Bacon Goat Cheese are just a few of the new flavours now available along the Kawarthas Northumberland Butter Tart Tour.
Entering its fifth year, the Butter Tart Tour is the biggest of its kind in Ontario, with over 50 participating bakeries. The tour is self-guided and open year-round. Visitors and locals are encouraged to resurrect the road trip and plan to visit the bakeries along the tour for a taste of their tarts.
“Today we’re excited to reveal the new Canadiana Collection,” said Brenda Wood, Executive Director of Kawarthas Northumberland. “We’ve got 29 new flavours, and we’re thrilled to have 15 bakeries with samples here today. The variety is amazing and we invite everyone to come to Kawarthas Northumberland and taste for themselves.”
In true Canadian fashion, the tarts arrived by canoe which had paddled along the Trent-Severn Waterway to the Silver Bean Cafe. Paddlers from the Canadian Canoe Museum were outfitted in traditional Voyageur garb and transferred the precious cargo of tarts to Stu Harrison, an avid butter tart fan and GM of the Greater Peterborough Chamber of Commerce.
The tasting this morning was exclusive to members of the media. They came. They saw. They tasted. They tasted again, and again. Visit ButterTartTour.ca to download the tour map and use the “Plan Your Trip” tool to create your own getaway to explore the Trent-Severn Waterway, great cycle routes, trails, fishing, resorts, culinary experiences, and much more within the region. Use the hashtag #ButterTartTour and follow @ButterTartTour on Facebook and Twitter and @PerfectWknds on Instagram for updates and information.
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Contact:
Brenda Wood
Executive Director
RTO8 | Kawarthas Northumberland
brendawood@rto8.com
Direct Tel: 705-874-6565
Mobile: 905-376-5364
Read the full OCTA Newsletter here.
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Haven’t heard of Selwyn township? You should have. This pretty little place is a township in the Kawarthas with Lakefield at its heart. It’s water-lovers paradise. From lazy rivers to paddling to lakeside walks, there’s seemingly endless ways to explore Ontario’s fresh water adventures here.
Looking for a place to stay? For those not camping, we recommend using Elmhirst Resort as a home base to explore the region. It’s a little out of the way, but it will give you chance to explore Peterborough and the surrounding area as well!
Read the full TIAO Industry Newsletter here.
Regional Ambassador Training Sessions (Kawarthas Northumberland / RTO8)
Join us for a half-day of learning about what it takes to be a Regional Ambassador and the tools you can use to stay up to date on what our region has to offer. Meet other people who share your interest in encouraging visitors to stay longer, explore farther and spend more during their visit. Help grow tourism by becoming an Ambassador! Read more.
