Let's Talk Tourism

Let’s Talk Tourism Ep6 – Content Marketing with Video

Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more. Video allows you to be concise and capture viewers’ interest within seconds. This is one of the main reasons you need to […]

Let's Talk Tourism

Let’s Talk Tourism Ep5 – Content Marketing with Social Media

Hopefully, you have been following this video series but if this is your first time watching, I suggest you watch the previous episodes, in particular, knowing your audience and your brand story. Those are key factors in determining your social media strategy. If you know your audience you’ll know what social platforms to use and […]

Let's Talk Tourism

Let’s Talk Tourism Ep3 – Your Brand Story

The majority of businesses will fail if they’re not solving a problem or providing a service their audience cares about. But some will fail simply because they are not conveying that they have a solution to a problem or a service their audience cares about.  We can make sure this doesn’t happen by crafting a […]

Let's Talk Tourism

Let’s Talk Tourism Ep2 – Know Your Audience

There are two main reasons why you need to know your audience Save money by only marketing towards your target audience Make money by because you know your audience. Social media marketing is not free. It takes time and your time is valuable. So don’t waste it. Understanding your audience will ensure you are not […]

Let's Talk Tourism

Let’s Talk Tourism Ep1 – What is an RTO?

RTO stands for Regional Tourism Organization. Ontario is divided into 13 RTOs and we are #8 – RTO8. Regional Tourism Organization 8 (RTO8) is funded by the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries to promote regional tourism activity in the area that is now branded as Kawarthas Northumberland.  The purpose of Kawarthas […]