July 6, 2020 Update from TIAC

Thank you for your continued readership of TIAC’s COVID-19 updates. As the pandemic’s effect on our economy and way of life continues, TIAC continues to adapt its communication channels to keep the industry up-to-date with relevant information and announcements that are critical for businesses across the sector.

As always, we would like to recognize and thank TIAC members for their unwavering support of the association during these difficult times. We look forward to providing you with the information you need throughout this period, and as always we welcome your ideas and feedback at all times. Stay safe and stay well!

Dear Tourism Stakeholders,

The TIAC Team is pleased to provide you with this update on the ongoing COVID-19 crisis, including the steps government is taking to address the situation. We are working hard to make sure the industry’s voice is heard by government, and that you have the information you need to keep your business going in these uncertain times.

Please find the latest updates on official announcements and a recap of TIAC’s advocacy work on behalf of Canada’s Visitor Economy:

TIAC’s Advocacy Update

  • TIAC has launched an in-depth industry survey that seeks information on the use of government support programs to obtain much-needed data to Government in order to address support for the visitor economy.
  • While TIAC understands that multiple requests for surveys may feel burdensome on industry, we must continue to collect quantifiable data about your businesses in order to show government the continued need for sector-wide support. Relying on anecdotal information does not meet government requirements to address gaps in the system. As such, we need to ensure we have a reasonable response rate to ensure we get government attention on these important issues.
  • 👉 Take the survey now
  • Thanks to you, we have sent nearly 800 letters to Members of Parliament asking them to prioritize the travel and tourism sector, and support recovery measures to help tourism businesses in their constituencies
  • TIAC is hoping this campaign will reach 1000 letters by the end of this week. If you haven’t already done so, please go to TourismCounts.ca and click “send your letter” to help us reach this goal!
  • From June 23-30, TIAC led a series of regional online press conferences to discuss the need for coordinated recovery efforts. This media push resulted in extensive coverage and over 25 million individual audience views. TIAC thanks our industry partners for taking a leading role in these regional press conferences.
  • You can view some of these articles and videos at the following links:
  • Newfoundland and Labrador(English)
  • Quebec(French)
  • Alberta(English)
  • Ontario (English)

Government Announcements 

  • This upcoming Wednesday, Finance Minister Bill Morneau will give a fiscal update in the House of Commons.
  • TIAC will report on significant outcomes in Wednesday’s update email.
  • This weekend was the first weekend of the “Atlantic Bubble” launch, and this reopening effort resulted in large lineups at provincial borders, and a reported higher amount of foot traffic in local businesses. Though 5 additional COVID-19 cases were reported in PEI, none have been linked to the Atlantic Bubble.

TIAC continues to monitor the outcomes of the “bubble” and will continue to advocate for increased inter-provincial cooperation to encourage to encourage domestic travel.

In Case You Missed It … 

  • TIAC’s latest letter writing campaign is ongoing, and we need your help reaching politicians across Canada to send the message that #TourismCounts. We need support now.
  • Visit ca and click “Send Your Letter” to ask your MP to support the tourism industry through COVID-19 recovery efforts.
  • We ask business leaders to also encourage their staff and suppliers to send a letter as well – we need everyone to lend a voice to our message!
  • Tourism HR Canada’s latest labour market data has been released, showing that following a decrease in tourism employment of 881,700 in March and April, tourism employment increased in May by 83,900.
  • All provinces saw increases, with the exception of Saskatchewan.
  • Read more and subscribe to THRC’s bi-weekly newsletter here.

Resources for Businesses 

Our partners at Tourism HR Canada have opened their Emerit courses and created a resource hub for sector businesses.

Looking Ahead – COVID-19 Recovery

Several provinces have begun announcing plans for reopening economies. Timelines and actions vary, but can provide businesses and workers with information on what to expect in the upcoming weeks and months. TIAC is following up on measures announced by British Columbia to limit gatherings of more than 50 people and seeking a coordinated approach between provinces in the recovery phase. We have reached out to our provincial counterparts to work together in an effort to create an orderly recovery strategy that will address health concerns and support tourism businesses. TIAC will continue to add links to provincial recovery plans as they become available:

Email Updates Archived
New information is being shared at a rapid pace and we know it can be overwhelming. If you think you may have missed something, head over here to see all our communications that we’ve released so far:


TIAC continues to represent your interests with government officials and decision-makers throughout this crisis. Please stay safe and let us know what more we can do to help.