The City of Peterborough becomes the 10th community to join tourism-boosting program along the historic Trent-Severn Waterway

For Immediate Release                   

May 8th, 2024 (Peterborough, Ontario) – Peterborough has officially joined the Trent-Severn Trail Town program, a regional initiative designed to encourage tourism in the communities along the Trent-Severn Waterway National Historic Site.

Launched in 2019 by Regional Tourism Organization 8 (RTO8), a provincial tourism organization serving the City of Peterborough/ Peterborough County, Northumberland County, and Kawartha Lakes. With 80% of the Trent-Severn Waterway within this region and half of its tourism assets located within 3km of the Waterway, the Trail Town program plays a vital role in raising awareness and attracting new visitors to the area’s restaurants, accommodations, arts, and culture attractions.

“Having this vibrant community as part of Canada’s First Waterway Trail Town program will ensure that this region becomes synonymous with the Trent-Severn Waterway National Historic Site of Canada, one of the finest interconnected systems of navigation in the world,” says RTO8 Executive Director Brenda Wood.

With premium international canal boat hire operator, Le Boat recently opening a new Peterborough base of operations, interest in the Waterway and the communities along its length only seems to be growing. “We’re thrilled to have downtown Peterborough join the Trent-Severn Trail Town community,” says Hillary Flood, Vibrancy Manager for the Peterborough Downtown Business Improvement Association. Hillary spearheaded the city’s addition to the Trail Town roster. “Our businesses are ready to welcome travelers by motor vehicle, boat, paddle, foot and bicycle with warm hospitality and pride of place. We’re primed and ready to elevate every moment of their journey.”

RTO8 is pleased to welcome Peterborough into this program, which showcases the region’s rich heritage and benefits the communities economically and socially. Together, the Trail Town communities invite travelers to explore the diverse range of experiences and create lasting memories along the Trent-Severn Waterway National Historic Site.

Media Contact:

Brenda Wood, Executive Director

Kawarthas Northumberland/ Regional Tourism Organization 8

Mobile: 905-376-5364

About RTO8:

Regional Tourism Organization 8 (RTO8) is funded by the Ontario Ministry of Tourism, Culture and Sport to promote regional tourism activity in Kawarthas Northumberland, which encompasses Kawartha Lakes, the City and County of Peterborough, and the County of Northumberland.