TIAO June 15th Industry Newlsetter

‘Where Am I?’ Ontario Tourism Campaign Earns Awards Recognition (OTMPC)
The Ontario Tourism Marketing Partnership Corporation (OTMPC) is celebrating another award win for the ‘Where Am I?’ Ontario tourism brand marketing campaign. OTMPC was recognized this week at Strategy Magazine’s Marketing Awards with Silver for the Integrated Campaign and Bronze for the Television Single, Public Service Categories.

The campaign has already garnered recognition with previous wins including the Canadian Tourism Awards 2016 Marketing Campaign of the Year, the 2017 AICE Awards for Best Montage and Best of Toronto, and the 2017 Applied Arts Award for TV Craft – Cinematography – Single.

The ‘Where Am I?’ innovative tourism marketing campaign was launched in June 2016 and during its first year generated significant success with 11.9 million video views, 29 million social impressions and 48 thousand social comments and reactions. The campaign continues to build on its positive results and is currently in-market generating awareness for the summer tourism season.

Read the full TIAO Industry Newsletter here.