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Ontario’s Action Plan: Responding to COVID-19

GOVERNMENT NEWS & RELEASES Ontario’s Action Plan: Responding to COVID-19 Ministry of Finance Finance Minister Rod Phillips released Ontario’s Action Plan: Responding to COVID-19 (March 2020 Economic and Fiscal Update). Related: Ontario will spend $17B over the next year to help battle COVID-19 pandemic (CTV News) How COVID-19 blew up the Doug Ford government’s budget […]

Let's Talk Tourism

Let’s Talk Tourism Ep3 – Your Brand Story

The majority of businesses will fail if they’re not solving a problem or providing a service their audience cares about. But some will fail simply because they are not conveying that they have a solution to a problem or a service their audience cares about.  We can make sure this doesn’t happen by crafting a […]

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March 30, 2020: COVID-19 update from TIAC

TIAC continues to advocate for the tourism sector daily. We are committed to providing our members with the most up-to-date information to help businesses navigate this difficult time. TIAC continues to work with government officials in the Ministers of Finance and Economic Development offices to ensure that tourism businesses are covered by the 75% wage […]

Let's Talk Tourism

Let’s Talk Tourism Ep2 – Know Your Audience

There are two main reasons why you need to know your audience Save money by only marketing towards your target audience Make money by because you know your audience. Social media marketing is not free. It takes time and your time is valuable. So don’t waste it. Understanding your audience will ensure you are not […]

Let's Talk Tourism

Let’s Talk Tourism Ep1 – What is an RTO?

RTO stands for Regional Tourism Organization. Ontario is divided into 13 RTOs and we are #8 – RTO8. Regional Tourism Organization 8 (RTO8) is funded by the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries to promote regional tourism activity in the area that is now branded as Kawarthas Northumberland.  The purpose of Kawarthas […]