April 7, 2020- Update on COVID-19 from TIAC

TIAC continues to advocate for the tourism sector daily. We are committed to providing our members with the most up-to-date information to help businesses navigate this difficult time.


Dear TIAC Member,

Given the ongoing situation related to the COVID-19 crisis and its impact on tourism, TIAC will continue to provide regular information concerning steps the Government is taking to address the situation and ensure we are providing up to date information to Government officials from our members.

Please find the latest updates on official announcements and a recap of TIAC’s advocacy work on behalf of our members:

April 7, 2020 

TIAC’s Work

·     TIAC’s President and CEO, Charlotte Bell, is preparing for tomorrow’s appearance at the Parliamentary Finance Committee (FINA). This committee studies and reports on all matters relating to the management and operation of federal departments and agencies, including the Department of Finance, and conducts consultations with selected industry experts. This appearance will provide TIAC the opportunity to discuss the sector’s immediate and desperate need for liquidity measures that work for Tourism businesses and Associations across Canada.

·     The meeting will take place Wednesday April 8 from 4:00-6:00pm EST and discuss the impact of COVID-19 on the tourism sector.

·     Other sector organizations, including Tourism HR Canada, Northwest Territories Tourism, Hotels Association of Canada and Indigenous Tourism Association of Canada will also be present

·     Internationally, TIAC continues to review government measures in other countries to support tourism sectors through recovery. Japan has recently announced a trillion Yen aid package to support their tourism economy by incentivizing travel. TIAC will continue to inform government of best practices to enhance our tourism sector’s recovery – The Japan News

·     Member of Parliament for Central Nova, Sean Fraser, has created a COVID-19 benefits tool for Canadians to find out what government support they qualify for – SeanFraserMP.ca

·     To build on the ongoing feedback we are getting from members through the survey and direct communications, we are also analyzing and segmenting priority topics that help us inform our relief requests and recommendations to Government, as such, we will be reaching out to members that can provide additional input. Please see the survey link below.

Government Announcements

·     Today, the Prime Minister confirmed that last night, draft legislation for the wage subsidy was shared with the opposition parties. The Prime Minister noted that government has been working to refine the CEWS based on feedback, and more details will be announced soon.

·     The Prime Minister is thanking Canadians for helping fight COVID-19, including the more than 5,000 Canadian companies who have innovated and shifted to produce, manufacture, and deliver key medical supplies.

·     Canada is working with groups to produce and deliver 30,000 ventilators in Canada, and is working to develop a ventilator that is easier to make.

·     The Government of Canada continues to purchase masks, and is expecting a shipment of over 500,000 N-95 masks in the coming days.

·     As of April 7, there are 17,063 cases of COVID and 345 deaths.


Your Feedback is Essential 

These are difficult times but we will get through this by working together.

While we appreciate the various financial stimulus and support programs the Federal Government has put in place, we recognize there are gaps.  These are unprecedent times; every day another unique tourism industry specific challenge comes to light.   The federal government has promised more programs and solutions in the coming days and weeks.

In the meantime, we want to hear from you; specific impacts on your business and experiences in accessing programs such as short-term loans through BDC, EDC and other financial institutions.

We would appreciate you taking part in a quick survey that will help us better understand your situation and together, build the road to recovery.

Survey links:

·     English

·     French

If you would prefer to share this information by phone, please contact:

Jennifer Taylor

VP Marketing and Member Relations



Tools & Resources to Help Businesses Navigate
Many Canadian business owners and entrepreneurs are anxious about how to get the help they need in the face of COVID-19. Here are a few good places to start:



We’re Here to Help
TIAC has compiled a list of relevant and official information sources, mental health resources, as well as government updates and useful links which can be found here:



Email Updates Archived
New information is being shared at a rapid pace and we know it can be overwhelming. If you think you may have missed something, head over here to see all our communications that we’ve released so far:



TIAC will continue to represent your interests with government officials and decision-makers throughout this crisis. Please stay safe and let us know what more we can do to help.


Charlotte Bell

President & CEO

Tourism Industry Association of Canada


t: 613-238-6378