RTO8 – Regional Tourism Organization 8

Acceler8

Welcome to the Acceler8 Business Success Program

Acceler8 is a highly personalized approach that focuses on overcoming business challenges to achieve success by working with business area experts. You will access one-on-one coaching that addresses key challenges and opportunities facing your business. Coaches are existing or retired business owners, and specialists in one or more key business disciplines.

This program is designed to assist existing tourism sector businesses in Kawarthas Northumberland with addressing challenges to help your business succeed and grow.

Are you looking to:

  • Strategically approach your business challenges
  • Find ways to be more efficient and profitable
  • Attain your business goals

If you are an accommodation provider, retailer, attraction, experience, or food & beverage provider within Kawartha Lakes, City of Peterborough, Peterborough County or Northumberland County, Acceler8 could be the help you are looking for to grow your business!

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Apply Now and Get Started!

Take your tourism business to the next level with Acceler8! Gain valuable one-on-one coaching from industry experts who can help you tackle challenges, improve efficiency, and reach your goals. Whether you’re looking to refine operations, boost profitability, or expand your offerings, this program is tailored to your success. Apply now and start building a stronger, more resilient business!

Become a Mentor

Share your expertise and make a difference! Become a Mentor today!
Mentors gain the satisfaction of making a meaningful impact on local tourism businesses while expanding their professional network and staying engaged in their industry. It’s an opportunity to share expertise, refine leadership and coaching skills, and connect with other experienced professionals. Plus, mentoring can be a rewarding way to give back to the community and contribute to the region’s economic growth—all with a flexible time commitment of just 3 to 4 hours. Apply now.

Listen to what our business owners have to say about the Acceler8 Business Success Program

Blades of Glory

Unwrapped Experience

Grand Maple

“The Acceler8 Success Program was very easy and convenient to participate in. Once we were matched with our mentor, we found ourselves in sync with what they were suggesting and had a clearer path and better understanding on how to send a message of what our company offers, as well how to tell the story behind it. We found this experience very helpful in moving forward with our business and are extremely grateful for their time and guidance.  We would like to express our thanks to the Acceler8 Success Program team.”

– Cathy & Team, The Ice Cream Café

“The coaching session was timely, easy to coordinate, convenient, and beneficial. We are deeply appreciative and grateful for the support and expertise provided by Acceler8.”

– Leslie Fell, Fells Meadows

“We are so lucky in Northumberland County to have access to some wonderful assistance and programs developed by RTO8.  One of many that we have been a part of was the Acceler8 Program.  Once we filled out the request form, we were contacted in a very timely manner and shortly after a virtual meeting was scheduled.  The meeting was efficient and easy to be a part of.  Lots of ideas were exchanged from this meeting we garnered some great ideas that we can implement in our business.  I would highly recommend this program for new entrepreneurs, so much can be gained from talking it out with others. Thank you so much to Julie and all the others behind this wonderful program!”

– Sarah Sanyal, The Dockside Bistro

“Acceler8 has been instrumental in providing services to help us grow our sailing school business. We appreciate the insight and guidance and you have been so easy to work with!”

– Colleen McCabe, North Shore Reaching, Sailing School

“When I receive coaching, it inspires me to grow.  Without this support, I would not be where I am today.”

– Dotty Wortbetz, Saucy Dotty’s Gourmet Sauce

“The success program was timely, helpful, and uncomplicated. Once we applied we were contacted quickly and a meeting with a well-informed coach in our industry was quickly arranged. The session was conducted conveniently online and was a pleasant experience. We received very timely and pertinent advice on some key areas that we were able to put into use immediately. A great program! Thank you.”

– Deborah Flak, Owner Sky Haven Equestrian Centre & Retreat, Bethany, Ontario

Here’s what our Acceler8 coaches have to say about the program

Contact us today to get started!

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    This program is designed for the Tourism and Hospitality Industry. Please select the tourism category that best describes your business:

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    Acceler8 Partners

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    Leisha Newton

    Leisha Newton

    Manager, Economic Development and Tourism for Curve Lake First Nation

    Leisha Newton is the Manager of Economic Development and Tourism for Curve Lake First Nation and a committed Board Member of RTO8. With 20 years of combined experience in Marketing, Communications, and Economic Development, Leisha brings a wealth of knowledge and strategic insight to her role. Over the past two years she has focused on advancing initiatives that support entrepreneurship, community development, and food sovereignty. Her work is dedicated to strengthening First Nation businesses, expanding agricultural opportunities, and enhancing tourism across the region. Leisha is passionate about building sustainable, inclusive economic pathways that honour First Nation values and foster long-term prosperity for Curve Lake and surrounding communities.

    Keri Gray

    Owner, Shades of Gray Indigenous Pet Treats

    Keri Gray is the owner of Shades of Gray Indigenous Pet Treats, located in Alderville First Nation, and co-operator of Shades of Gray Rabbitry in Campbellford, ON. She also serves on several boards, including Nventure and the First Nations Agriculture & Finance Organization, and is Chair of the Trent Hills Chamber of Commerce. Keri brings her entrepreneurial and community leadership together to advance Indigenous business, agriculture, and tourism.

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    Jeannie Maidens

    Event Supervisor, City of Port Hope

    Jeannie Maidens is the Event Supervisor for the Municipality of Port Hope. A passionate community activator and placemaker, her work transforms the public realm into vibrant event spaces that build community connection and pride of place. In her role, Jeannie bridges municipal planning with grassroots community organizing, working in collaboration with a wide network of co-creators to support a thriving festival and events scene throughout Port Hope. In service to the broader tourism and event industry, Jeannie lends her time to the Executive for the Provincial Network of Municipal Events Professionals, and Program Advisory Committees for Durham College and TMU Creative School, as well as the RTO8 Board.

    Victoria Mahoney

    Head of Marketing and Partnerships, Harmony Marketing

    Victoria is the Head of Marketing & Partnerships and Co-Producer of the Toronto Waterfront Festival and Sugar Shack TO. She is a marketing, partnerships, experiential marketing and communications specialist with experience in media relations, event management, social media and government relations. Victoria is the lead on multiple Harmony Marketing clients including the Toronto Waterfront Festival, Sugar Shack TO, the Canadian International Airshow and The Quay.

    Victoria was instrumental in bringing the World’s Largest Rubber Duck throughout Ontario in 2017 which secured over 222M earned PR impressions for Toronto’s event alone. Victoria specializes in festival and event marketing and is the head of public relations and social media for all clients.

    Victoria was recently named one of Biz Bash’s 2025 Top 40 under 40 for marketing professionals in North America

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    Rebecca Cotter

    Manager of Communication and Community Engagement, City of Quinte West

    Rebecca (she/her) is a municipal event professional, communications manager, and post-secondary educator. Currently, she is the Manager of Communications and Community Engagement at the City of Quinte West, Ontario, where she leads the delivery of municipal special events, placemaking and civic engagement initiatives, and corporate communications projects.

    Rebecca’s experience includes the production and delivery of large-scale concerts, festivals and events in both the public and private sectors, having held lead event roles at Downsview Park and the Distillery Historic District in Toronto, the Town of Oakville and the City of Markham. Rebecca’s municipal event work also includes having developed strategies, policies and systems for streamlining internal event permitting and improving community access to civic spaces.

    Rebecca holds a Project Management Professional (PMP) certification and is a graduate of the Masters of Tourism Management program at Royal Roads University (BC).

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    Hillary Floody

    RTO8 Special Projects Manager

    Hillary Flood is a Peterborough-based community organizer, event designer, and the newest member of the RTO8 team. A recipient of the Peterborough & the Kawarthas Chamber of Commerce 4-Under-40 Profile for Business Excellence and United Way’s Woman of Impact award, Hillary has built a career around urban revitalization, environmental stewardship, and fostering community connections and pride of place across Kawarthas Northumberland.

    She has led several high-profile city-building initiatives, including Peterborough Pulse, a national award winning open-streets festival, and co-founded PedalBoro, a 15-passenger “party bike” tour that celebrates local food, culture, and community. As an event organizer, Hillary playfully reimagines possibility, serving as lead architect and creative force behind provincial OBIAA award-winning programs and events such as Win This Space, Peterborough Mac + Cheese Fest, and other culinary festivals including Peterborough Hot Chocolate Fest and CaesarFest- just to name a few.

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    Caroline Morrow

    Partner, Bannikin

    As a partner at Bannikin, Caroline has had the opportunity to collaborate on a wide range of tourism projects for destinations around the world, including several within the RTO8 region. Her project repertoire includes destination development, product development, strategic planning, tourism branding, marketing planning, facilitation, and beyond.

    Caroline has a keen interest in storytelling, especially around food, wine, and agritourism. She worked as a lecturer at Centennial College, teaching a course on digital food media and she contributed a chapter to the Routledge Handbook on Wine Tourism, exploring place identity and the power of storytelling.

    With a Masters in Wine Tourism, a Masters in Urban & Regional Planning, and a Bachelors in International Development, Caroline’s interdisciplinary background inspires her systems approach to tourism development. She takes great pleasure in connecting with the small businesses that make each destination unique. Through capacity-building workshops and Bannikin’s Flourishing in Tourism work, Caroline collaborates with business owners and operators to zero in on their “why” and grow their storytelling capacities, online and in person.

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    Liisa Sefton

    Corporate Communications Manager, Destination Ontario

    Liisa Sefton is the Corporate Communications Manager at Destination Ontario, where she works to enhance the organization’s corporate identity and strengthen its presence as a trusted marketing leader within the tourism industry. Through industry-focused communications, Liisa supports Destination Ontario’s efforts to equip partners with the tools, insights and resources they need to attract domestic and international visitors. With a background in broadcasting at CBC and CTV, she brings a strong media lens to her tourism work – one that helps shape compelling stories and amplify Destination Ontario and partner initiatives across the industry.

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    Chantal Sweeting

    Senior Manager, Context & UX, Destination Ontario

    With over 15 years of digital communications and marketing experience, Chantal leads a small but mighty team dedicated to optimizing content and user experience for DestinationOntario.com, a key trip-planning resource for travellers to Ontario.  

    She previously led digital transformation projects across the Ontario government, including social media modernization initiatives and managing the content strategy for Ontario.ca. Chantal also recently completed a Master’s of Communications Management (MCM) from McMaster University.

    Matt Snell

    Content Marketing Specialist, Birchbark Media

    Matt Snell is a writer, filmmaker, and marketing professional from Peterborough Ontario. Through the agency Birchbark Media, he has worked for Regional Tourism 8 since 2018, telling the stories of local entrepreneurs, festival organizers, conservation agencies, and more. He brings an approachable, insightful touch to RTO8’s feature articles, videos, and social media content, raising awareness of the wealth of attractions in the region. Outside of his work with RTO8, his writing has appeared in publications at home and internationally, including Geist, Bourbon Penn, and PRISM International. His short films have won several awards, including Best Canadian Film at the 2022 Canadian International Comedy Film Festival. 

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    Jacob Murray

    Co-owner, Topsy Farms

    Jacob Murray is a co-owner and operator of Topsy Farms on Amherst Island, Ontario. With a B.A. from the University of Waterloo, twenty years as a volunteer fire fighter/ first responder, and nearly four decades of hands-on experience in agritourism, Jacob blends sustainable farming practices with innovative public engagement. 

    Jacob’s work has earned international media attention in the Globe and Mail, HBO’s The Last of Us, Bell Fibe, CBC, Post Media and more. Jacob has helped Topsy grow an online community of over 200,000 (Instagram, TikTok, Facebook, YouTube etc.). Every year, Topsy welcomes thousands of visitors annually through programs like Connect to the Land and a network of free forest trails. 

    A skilled grant writer and collaborator, Jacob helped spearhead initiatives such as the award-winning #GrowStronger gardening campaign with Kubota Canada and a rewilding project that returned a kilometer of farmland to nature. Jacob believes the secret to achieving your dream agritourism project is to combine ethical corporate sponsorship, private support donations, and government funding programs. 

     Jacob and Topsy Farms continue to highlight the value of authenticity in rural tourism in an ever changing world. 

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    Kevin Vallier

    CEO, Agritourism Ontario

    Kevin currently serves as CEO of Agritourism Ontario, a province-wide association that represents farms in the agritourism sector. With a government and public relations background, Kevin has assisted the board with several key issues facing Ontario’s diversified farms.

    Kevin attended Brock University (psychology), Niagara College (post-grad public relations) and the Ivey Business School at the University of Western Ontario (marketing). His career spans several sectors including professional sports, the arts, and healthcare.

    Kevin has twin daughters and is a 7x Ironman triathlete. He coaches high performance girls’ hockey and has served on several boards of community organizations.

    Katie Maitland

    Katie Maitland

    Owner, Wanderlight Alpaca

    Katie Maitland is the founder of Wanderlight Alpaca Experience, a unique agritourism destination she launched in 2020 with the vision of connecting people with the gentle, curious, and endlessly amusing alpaca. Nestled in the rolling hills near Lakefield, her farm has become a beloved Kawarthas Northumberland destination, offering intimate outdoor experiences that blend animals, nature, and authentic farm life.

    As a current volunteer board member of Regional Tourism Organization 8 (RTO8), Katie actively champions the Kawarthas Northumberland region, using both her business and community involvement to highlight its rural charm and tourism potential.

    In 2024, Wanderlight received the Peterborough Chamber of Commerce Business Excellence Award for Entrepreneurial Spirit, recognizing Katie’s innovative approach to tourism.

    Wanderlight is also regarded as a leading regional example of how agricultural operators can diversify their offerings by working closely with local municipal partners in economic development and tourism. With support from Starter Company Plus, Katie transformed her farm into the thriving destination it is today. Wanderlight also received the SPARK Innovation Grant, which helped expand her signature alpaca walk into an escape-room inspired Alpaca Quest.

    Katie’s latest initiative, the 2025 Wanderlight Alpaca Calendar, captures the expressive charm of her alpacas while raising funds for the YES Shelter for Youth and Families in Peterborough- a cause close to her heart.

    Through her work at Wanderlight and her role with RTO8, Katie continues to celebrate the magic of alpacas while promoting authentic Kawarthas Northumberland farm life.

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    Trevor Jonas Benson

    Managing Partner, Bannikin

    Trevor is a social-minded systems thinker, progressive project manager, and empathetic entrepreneur. Since 2006, he has been supporting the realization of flourishing businesses, organizations, and communities in Canada and abroad.

    As Managing Partner at Bannikin, Trevor oversees company operations, growth, and development. He also remains heavily involved in the delivery of its professional services, including managing highly participatory and asset-based research, strategy, and development projects at the local, regional, and national levels. Trevor has overseen countless projects over the years, and many of these have been focussed on leveraging foodways to attract visitors and growing agritourism.

    Trevor has an aptitude for meaningfully engaging with people of diverse backgrounds, and he regularly speaks about the power and potential of working together. Having attended the 1st World Agritourism Congress in Bolzano, Italy, Trevor spoke at both the International Workshop on Agritourism in Burlington, Vermont and the 2nd World Agritourism Congress, which took place last year. He was also invited by the Inter-American Institute For Cooperation On Agriculture to participate in a panel on Innovative Approaches to Agritourism in the Caribbean.

    Trevor has a background in Law and Human Rights and Sustainable Local Food. He sits on the Global Agritourism Network Definitions & Standards Committee and the Advisory Council of the Institute for Hospitality and Tourism Research at the Ted Rogers School of Management, Toronto Metropolitan University.

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    Andrew Siegwart

    President and CEO of the Tourism Industry Association of Ontario (TIAO)

    A passionate advocate for a vibrant, inclusive, and sustainable tourism industry, Andrew brings a dynamic blend of leadership experience, strategic insight, and a deep commitment to community. At TIAO, he champions the growth of Ontario’s tourism sector, with a strong focus on aligning his organization with the Truth and Reconciliation Commission’s 94 Calls to Action.

    Before joining TIAO, Andrew served as President and CEO of the Blue Mountain Village Association, where he led groundbreaking advocacy efforts, award-winning marketing initiatives, and regional economic development, all while building reconciliation bridges with Blue Mountain’s Indigenous communities.

    His previous work as Senior Vice-President at the Retail Council of Canada saw him lead national programs in education, workforce development, and stakeholder engagement—skills he now applies to support a more resilient tourism economy.

    An outspoken advocate for equity and inclusion, Andrew co-founded the Rainbow Club of South Georgian Bay- a non-profit dedicated to supporting LGBTQ2+ diversity within the community and economy. Mr. Siegwart’s passion for community development is evident in his volunteer experiences, where he has contributed to initiatives aimed at increasing workforce and community housing development as a Director of the Town of The Blue Mountain’s Attainable Housing Corporation.

    With Andrew at the helm, TIAO is forging a bold path forward—one that reflects the values of reconciliation, inclusion, and innovation.

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    Dr. Hayden King (Moderator)

    Executive Director of Yellowhead Institute at Toronto Metropolitan University

    Hayden King is Anishinaabe from Beausoleil First Nation on Gchi’mnissing in Huronia, Ontario, with roots at Alderville First Nation. Hayden is the co-founder of the Aron Indigenous Circle, which hosts monthly Indigenous films and cultural events in Campbellford. He is also the Executive Director at Yellowhead Institute; an Associate Professor of Politics at Toronto Metropolitan University; co-founder of the Governor-General award winning Anishinaabe language and arts collective Ogimaa Mikana; and an editor at Zaagigin Books. Hayden lives with his family in Warkworth.

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    Kevin Eshkawkogan

    President & CEO, Indigenous Tourism Ontario

    Kevin Eshkawkogan serves as President and CEO of Indigenous Tourism Ontario (ITO) and is one of three leaders who formalized the creation of the Indigenous Coalition of Tourism Champions through a Memorandum of Understanding. An Anishnabek and proud member of the M’chigeeng First Nation on Manitoulin Island, Kevin has been at the forefront of advancing Indigenous cultural tourism in Ontario since 2003.

    He played a pivotal role in establishing and expanding the Great Spirit Circle Trail (GSCT) on Manitoulin Island which has been recognized nationally for offering authentic Indigenous experiences to visitors while supporting Indigenous-owned tourism businesses with marketing expertise.

    Dedicated to fostering collaboration among Indigenous tourism operators, Kevin focuses on expanding market presence, creating meaningful employment, and ensuring long-term benefits for communities. As both a mentor and a visionary, he is deeply committed to guiding sustainable, community-driven growth in the Indigenous tourism sector.

    Brenda Wood

    Brenda Wood

    Executive Director of Regional Tourism Organization 8

    Brenda has spent the past twenty-five years in the tourism industry. 

    Working as a destination representative for a tourism operator in Mexico, Cuba and Spain, she oversaw the arrivals of over 1,200 passengers from Canada each week. She has worked in hotel and attraction sales and for a large DMO in Southern Ontario, specializing in travel trade. Since joining Regional Tourism Organization 8 ten years ago as their Executive Director, she has focused on the development of unique and authentic experiences including Canada’s first Waterway Trail Town program to help grow tourism visitation and revenue within the Kawarthas Northumberland region.