WELCOME TO RTO8
Helping Grow Tourism for Kawarthas Northumberland
OUR VISION
By 2026, Kawarthas Northumberland communities will be recognized as one of the leading travel destinations in Ontario for experiencing soft outdoor and rural adventure connecting Canadian waterway heritage.
OUR MISSION
Kawarthas Northumberland will be a destination that drives its visitor economy with balanced and purposeful year-round visitation that meets our current and future capacity and community development needs.
WHY KAWARTHAS NORTHUMBERLAND?
RTO8 exists to support a competitive and sustainable regional tourism industry, attract visitors, generate economic activity and create jobs. We work with industry partners to build up the Kawarthas Northumberland region through experience development, investment, marketing, and workforce development
WHAT'S NEW
Fall Marketing Campaign in Full Swing
Fall has arrived and so has our biggest marketing campaign of the year - Fall Routes! Our fall campaign launched in late August and will run until early November. The goal of the campaign is to drive online consumer interest directly to our industry partners with the objective of increasing visitation to the region. We primarily achieve this through direct digital ad campaigns, partnership campaign with Destination Ontario and paid media campaigns, including a print and digital feature in the Globe & Mail.
View the Fall microsite - FallRoutes.ca
Acceler8—Leading Business Towards Success
Regional Tourism Organization (RTO8) is pleased to offer Acceler8, a community-based business success program. This program is geared to existing tourism sector businesses within the Kawarthas Northumberland region. The tourism industry was one of the hardest hit by the pandemic and as we focus on recovery, we believe a success program can help your business rebuild and achieve business growth.
Taste of the Trent-Severn Waterway Culinary Program
Calling all Culinary Providers within Kawarthas Northumberland. We’re reaching out to all food & beverage producers and providers within Kawartha Lakes, Peterborough City and County and Northumberland County to get creative and showcase a culinary product created to commemorate the 101st anniversary of through navigation on the Trent-Severn Waterway National Historic Site of Canada.
Are You a Trail Town Friendly Business?
If you a consumer facing business located within 2km of one of the 9 Trent-Severn Trail Town (TSTT) communities, the answer should be YES! Sign up today so your businesses can start to benefit from the TSTT program and its marketing initiatives. Click the logo on the left to view the criteria and to submit an application.